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Brand Identity

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upshift builds effective, cohesive brand images

brand identity, branding, visual strategy

Emerald Condominiums

Emerald is eco-friendly and ultra-stylish; aspirational yet affordable.
The brand image we created resonates with target buyers who seek an active lifestyle, high-end amenities and convenience. Awarded by National Homebuilders Assoc., Chicago Homebuilders Assoc., Logo Lounge and others.

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Discover

Discover’s goals were to appeal to a younger demographic, encourage higher usage, and clarifying what Discover stands for. We updated their logo, improved the brand look & feel, and built a web-based brand standards manual.

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Essentials

Essentials is a lifestyle and savings program concept for new home buyers that was pitched to ReMax, Home Depot, Visa, and K-Mart. We created a brand image that is upscale yet inviting to appeal to the target market of early 30s–40s suburban and urban women.

case study

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Highland Risk Services

To help Highland Risk Services stand out in a crowded insurance market, we developed a brand image bespoke of their commitment to service. Cool blue tones and warm lifestyle imagery combine with a hip, dynamic logo to create impact.


Alliant Credit Union

UpShift helped Alliant meet significant challenges: convince members their funds are safe despite United’s bankruptcy; grow membership beyond a shrinking employee base; and position the nation’s 5th largest credit union for continued success.

case study

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Property Consultants Realty

We provided Property Consultants with a brand concept that would have updated a dated identity and unified all of their communications. The goal was to stand apart in a crowded marketplace while at the same time building all-important brand equities with consumers.


Dandamudi's Custom Cabinetry

Dandamudi’s is a designer and installer of custom Snaidero and Plain & Fancy cabinetry in Chicago’s Lincoln Park neighborhood. We built a sophisticated and fashionable brand identity that fits Dandamudi’s high-end products and superior services.

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branding
©2011 UpShift Creative Group, Inc. 333 N. Michigan Ave #2225 Chicago IL 60601 | 312-750-6800 | All Rights Reserved | New Biz Inquiry | Site Map

 We shift branding, advertising and graphic design results higher for BtoB and BtoC businesses, non-profit organizations and startups. UpShift has received numerous awards for brand identity, web site design, logo design, visual identity, annual report design, social media marketing, sales collateral, brochure design, packaging design, event marketing and trade show booth design. As a boutique Chicago graphic design firm that specializes in integrated marketing, we've often been referred to as "Chicago's best branding and design agency" with expertise in real estate marketing, financial services branding, pharmaceutical branding, and graphic design for high-end consumer goods.