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real estate

Brand Identity, logos and marketing communications for condominium developers and apartment management firms

For nearly a decade, UpShift has developed a solid reputation in the real estate business as the go-to source for intelligent branding and effective sales marketing tools. We've won numerous awards from the Chicago Homebuilders Association and the National Home Builders.

Branding for companies and developments

We help businesses in real estate build a powerful and distinctive brand identity to help differentiate their companies and their properties. UpShift's innovative print and online communications appeal to consumer audiences, financial partners, vendors and associates.

Just like your properties should have good "curb appeal", your real estate marketing materials should project a positive impression. Presenting a polished brand image that appeals to a broad range of target audiences is the key to effective real estate marketing. Then, you want to reach those targets with a variety of integrated communications—including print collateral, direct mail promotions, advertising, online advertising, social media and showroom graphics.

Purchasing real estate is as much an emotional decision as it is rationale. Therefore, we develop a range of communications that are informative, stylish and aspirational. As a full-service agency, we develop effective communications across all touchpoints—print communications, brand identities, sales collateral, web sites, mobile apps, social media marketing and branded environments that help you stand apart from your competition.

Capabilities

• brand strategy
• naming
• logo design
• sales collateral
• sales environments
• marketing tools
• event graphics
• advertising

Segment Experience

• Emerald Condominiums
• 9 West Erie Condos
• EcoLogic Lofts
• Chess Lofts
• The Habitat Company
• Property Consultants
• Dynaprop
• Harlem Irving Corporation

Case Studies
emerald

9 west erie
habitat company
chess lofts

©2011 UpShift Creative Group, Inc. 333 N. Michigan Ave #2225 Chicago IL 60601 | 312-750-6800 | All Rights Reserved | New Biz Inquiry | Site Map

We shift branding, advertising and graphic design results higher for BtoB and BtoC businesses, non-profit organizations and startups. UpShift has received numerous awards for brand identity, web site design, logo design, visual identity, annual report design, social media marketing, sales collateral, brochure design, packaging design, event marketing and trade show booth design. As a boutique Chicago graphic design firm that specializes in integrated marketing, we've often been referred to as "Chicago's best branding and design agency" with expertise in real estate marketing, financial services branding, pharmaceutical branding, and graphic design for high-end consumer goods.