News // Spring 2011

Spring 2011: Trends & Observations

1. Branding is King. Because consumers are value conscious, they are turning to brands they trust. Smart businesses today are investing in their brand image and messaging to win mind and marketshare.

2. New Media is the New Voice. Businesses are allocating more dollars toward new media to reach consumers on a personal level. It's more important than ever to align traditional print media strategies with social and location-based media, smart phone apps, QR codes, eNewsletters and websites.

UpShift is the branding experts. Nobody integrates all of your print, social media and online touchpoints under one voice, one brand better than we do.

UpShift wins 23 graphic design awards in 2010

Last year alone, UpShift racked up 23 individual design awards from numerous international design organizations-- these include Logo Lounge, W3 Web Design Awards, Graphic Design USA, Davey Awards, Communicator Awards, American Graphic Design & Advertising Awards, and the Service Industry Advertising Awards.
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Starting 2011 right, 2 more awards

UpShift recently received 2 logo design awards from Logo Lounge, an international collection of the best logo work in the world. They selected logos we designed for Inspiration Corporation and One Tribe Recordings for inclusion in Master Library, Vol. 4, part of their best-selling book series. This is the 3rd time Logo Lounge has honored UpShift's logo design.
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