Weber is the undisputed leader in grilling, having invented the charcoal kettle grill in the 1950s along with many other grilling innovations since.

But their brand image was stuck in a time warp. To appeal to today’s buyer, they needed an updated brand image. They also had to simplify messaging to educate buyers about “What Makes a Weber a Weber.” Lastly, they sought to integrate communications across their many product and service lines so that the Weber brand spoke with one brand, one voice.

Because UpShift has assisted Weber since 1996—when we designed their first website—they’ve turned to us numerous times to meet their many marketing challenges. Below are some of the deliverables we have provided them::
• Updated logo design
• Unified all communications
• Strengthened their web presence
• Helped them get into eMarketing
• Cleaned-up their retail packaging
• Worked on talking points for the brand
• Designed the Q logo
• Assisted with launch of Q brand
• Headed brand marketing committee

With over 15 years as Weber’s agency, no one knows their brand as well as UpShift. We deliver innovative, smart communications and brand cohesion as they venture into brand extensions, such as restaurants, spices, grilling accessories and apparel.

Our work positions Weber as the definitive online authority for outdoor grilling as they serve up recipes, purchasing information, and expert barbecue tips backed by 50 years of category leadership.

Industry

• consumer goods

Deliverables

• brand strategy
• logo design
• trade show booth
• web site design
• marketing collateral
• POP in-store collateral
• e-Marketing

Download Case Study

weber (pdf)

More Information

about weber

upshift fact sheet (pdf)