Safety Technology International (STI) is a family owned and operated business that began thirty years ago with the invention of the Stopper Pull Station Protector. STI now markets more than 300 products throughout the world to help prevent false fire alarms, theft and vandalism of building safety and electronic equipment.

The challenge STI faced is common to many family run businesses as they mature: how to present a more professional brand image as they enter new competitive markets.

STI turned to UpShift to update their dated brand identity, refresh the logo and develop an integrated communications platform. We leveraged the color red used in their stop sign logo and paired it with a strong black presence which elevates the product offering. We also ensured that all communications are integrated visually and speak with one voice.

We then encouraged them to invest more of their marketing budget in eCommunications such as eNews, social media and web site.

Today, all packaging, marketing materials, web site, direct mail and trade show items, among others, share a cohesive look and feel.

STI is aggressively entering new product channels. The unified and powerful brand identity that UpShift created for them lets them build on the solid reputation of past products as they market new products in new ways.

Industry

• manufacturing
• consumer goods

Deliverables

• logo design
• trade show booth
• web site design
• marketing collateral

Download Case Study

sti (pdf)

More Information

about sti

upshift fact sheet (pdf)