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case study: trade commission of spain

Logo design, trade show booth and web design for non-profit organization

We help U.S. companies say ‘hola’ to Spanish business leaders in the biotech, wind power, automotive, packaging and manufacturing sectors.
challenge

The Trade Commission is a Spanish government agency dedicated to promoting Spanish industry and manufacturers to U.S. companies.

The challenge was to improve the look of all communications so they appeared more professional, unified and contemporary. A secondary challenge was to give each trade show or presentation a unique take on the main brand identity to fit the theme of the show.

solution

For about 10 years, we served as the Trade Commission of Spain’s agency of record for North American trade show and event design. In this capacity, UpShift unified and energized all trade show communications to reach U.S. business leaders and catch the attention of trade show attendees.

Through consistency, dedication and refined graphic standards, we elevated the Trade Commission’s communications from bland and straight-forward to elegant and savvy.

results

The result has been renewed interest and positive feedback from show-goers, U.S. executives and Spanish industry leaders. Through our efforts, SPanish companies are conducting more business than ever with U.S. affiliates.

Our work for the Trade Commission has been awarded by:
• The Society of Typographic Arts
• The Great Design Show

Industry

• governmental
• non-profit organization

Deliverables

• logo design
• trade show booth
• web site design
• marketing collateral


Download Case Study

spain (pdf)

More Information

upshift fact sheet (pdf)
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 We shift branding, advertising and graphic design results higher for BtoB and BtoC businesses, non-profit organizations and startups. UpShift has received numerous awards for brand identity, web site design, logo design, visual identity, annual report design, social media marketing, sales collateral, brochure design, packaging design, event marketing and trade show booth design. As a boutique Chicago graphic design firm that specializes in integrated marketing, we've often been referred to as "Chicago's best branding and design agency" with expertise in real estate marketing, financial services branding, pharmaceutical branding, and graphic design for high-end consumer goods.