How do you make a pizza parlor stand out in the town famous for deep dish? How do you get consumers driving by on a busy thoroughfare to take notice? How do you let them know it's the best pizza in Chicago?

Pronto ’Za is a gourmet pizzeria in Chicago’s Lincoln Park neighborhood that takes pizza to gourmet levels—menu items include crab cake, capicola, sun-dried tomatoes, Swiss Gruyere, Portobello mushrooms… it’s a foodie’s paradise.

The founders of Pronto ’Za know the difference between average pizza and gourmet. So UpShift created a brand image that’s as fun, fresh and hip as their delicious recipes.

Say hello to good design. You only get one chance to make a good first impression—nowhere is that more critical than in the competitive restaurant segment. We built Pronto ’Za an identity that helps them stand apart from other Italian restaurants—who have thoroughly explored all interpretations of Italian red-green.

People immediately recognize from the fresh, polished identity that this is not your usual pizza joint. Our Pronto ’Za “running man” has jogged his way into the hearts and minds of Chicago consumers.

Our work for Pronto 'Za has won many coveted design awards:
• Logo Lounge
• Communicator Awards
• Graphic Design USA
• Service Industry Advertising Awards
• Davey Advertising Awards

Industry

• restaurants

Deliverables

• brand identity
• logo design
• web site design
• sales collateral
• e-news and marketing
• social media

Download Case Study

pronto 'za (pdf)

More Information

about pronto 'za

upshift fact sheet (pdf)