Highland Risk Services is an insurance wholesaler specializing in long-term care facilities. We were challenged to help them build a comprehensive brand image, create cost-effective communications, and build a polished website that highlights their hands-on, concierge approach to insurance brokerage.

The brand image we developed conveys Highland Risk’s traits of interactivity, communication, fresh thinking and expertise. The logo is a dynamic interaction of dots that form an H, representing the integration of insurance providers, brokers, end-consumers and Highland Risk staff.

Cost-effective marketing tools include a brochure, white papers and an interactive web site.

The web site we built helped to streamline the quote request process. Online forms allow brokers to easily access, fill out and submit directly to Highland Risk’s office, eliminating the need for faxing and phone calls.

The brand image we developed helps Highland Risk present the right image so that they can generate increased interest and sales.

Highland Risk's web site was awarded by the W3 Web Awards..

Industry

• insurance

Deliverables

• logo design
• brand identity
• web site design
• marketing collateral

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highland risk (pdf)

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