Prior to the iPhone, Handspring/Palm was the largest PDA manufacturer and was in the process of launching a revolutionary new device that allowed consumers to talk, organize and connect all in one device. Taking the PDA to the next level, they invented the world’s first smart phone.

At the launch of this evolutionary device, Palm needed equally revolutionary ideas from creative partners to ensure adoption by consumers.

Because of our experience working with US West, Cingular and Ameritech, we were selected by Handspring’s ad agency to handle the rollout of Treo at the Consumer Electronics Show.

To better connect with consumers and differentiate Treo, we moved the packaging upscale via modern sans serif typography and product photography on a white background. At the time, our approach was unique for electronics goods, which typically had a “stockroom” appearance with plain, brown cardboard boxes.

For the launch, we designed shopping bags, in-store signage and point-of-purchase displays that presented Treo’s groundbreaking features in a consumer-friendly manner.

The retail packaging solution, an award-winning design, was also very cost-efficient using existing tooling and manufacturing capabilities in a relevant and timely execution. Additionally, we were lauded for the use of recycled materials long before other companies were exploring eco options.

Industry

• technology
• consumer goods

Deliverables

• brand strategy
• identity/logo
• packaging design
• trade show collateral

Download Case Study

treo (pdf)

More Information

palm

upshift fact sheet (pdf)