Essentials™ is a business concept built upon the strategic alliances of ReMax, Home Depot and VISA to bring savings and tips to new homeowners.

This “savings and living kit” was presented to alliance partners for demonstration purposes and represented the final deliverables that would arrive at consumers’ homes after they closed on their new home.

We developed a broad-based design solution that appealed to the majority of all demographics of our society: urban and suburban, middle and high income, all genders and races.

As part of the concept built for the partners, we created a new logo, packaging, website, promotional items, membership kit, smart card, quarterly lifestyle magazine and direct mail items. Color palette, imagery and materials were all high-end and engaging.

Research showed us that to be successful Essentials had to do more than just help consumers save money. Therefore, we strategically crafted ways to make Essentials better than the typical consumer “discount program” by building a sensory lifestyle around the smart card program.

The essentials logo was honored by Logo Lounge.

Industry

• consumer goods

Deliverables

• brand strategy
• identity/logo
• packaging design
• magazine design
• sales collateral

Entire Case Study

essentials (pdf)

More Information

upshift fact sheet (pdf)