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case study: corporate america family credit union

Brand identity and marekting collateral design for a credit union

A brand image update helps Corporate America Family Credit Union attract new members and bank on their success.
challenge

Corporate America Family Credit Union was founded in 1939 by 15 employees of Automatic Electric Co.; each deposited $5 into the Automatic Credit Union. Automatic Electric Co. was later purchased by GTE Corporation and the credit union changed its name to GTE Employees Federal Credit Union. In the 1980s and 90s, CAFCU revised its name and identity again.

All of these changes over the years left their brand image fragmented, with a mish mash of styles and messaging.

solution

Because of our extensive experience in the financial services industry, UpShift was hired to provide ongoing brand image consultation. Without modifying the name or logo, we’ve worked with CAFCU to update and unify all branded communications.

To help them attract members, we are creating sales materials that are pitched to human resources professionals at Fortune 500 firms. We are also consulting on their web site to provide ways to update the experience and meet emerging technologies.

results

The new marketing materials we launched have been a hit with CAFCU employees, members and new business targets. We are helping them build relationships with their existing employer groups, as well as make in-roads with key points of contact at Fortune 500 firms.

Industry

• financial services
• credit unions

Deliverables

• brand identity
• marketing collateral
• sales collateral


Entire Case Study

cafcu (pdf)

More Information

about cafcu

upshift fact sheet (pdf)
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 We shift branding, advertising and graphic design results higher for BtoB and BtoC businesses, non-profit organizations and startups. UpShift has received numerous awards for brand identity, web site design, logo design, visual identity, annual report design, social media marketing, sales collateral, brochure design, packaging design, event marketing and trade show booth design. As a boutique Chicago graphic design firm that specializes in integrated marketing, we've often been referred to as "Chicago's best branding and design agency" with expertise in real estate marketing, financial services branding, pharmaceutical branding, and graphic design for high-end consumer goods.